Tokyo, Japan-November 7, 2024 - SBC Medical Group Holdings Incorporated (Nasdaq: SBC) (“SBC Medical”, or the “Company”, or “SBC”), a global owner,  operator and provider of management services and products to cosmetic treatment  centers, today announced a business alliance with MEDIROM Healthcare  Technologies Inc. (Nasdaq: MRM) ("MEDIROM"), a rapidly growing company in the healthcare technology field with over 300 relaxation studios in Japan.

SBC Medical and MEDIROM, two trusted beauty and wellness leaders that excel in  customer-centric experiences, together will create a new way for beauty and  wellness enthusiasts to discover exciting and new health treatments. The alliance brings together MEDIROM’s leading brand of relaxation salons and health-related  product and service offerings with SBC’s best-in-class cosmetic treatment centers  that today serve millions of customers who love the ease, convenience, and value  of SBC’s experience.  

Together, the two leading healthcare service providers have more than 4 million members across their loyalty programs at SBC’s “Shonan Beauty Clinic” and  MEDIROM’s Re.Ra.Ku. In addition to bringing customers enhanced offerings and  expertise, the alliance will seek to create compelling, integrated opportunities to  harness the power of these loyal customers and reward them when they receive  services at SBC Medical and MEDIROM. 

Background of Alliance 

Based on the concept of " Ultimate Win-Win for All " SBC Medical Group provides management support services to a wide range of medical institutions, including  comprehensive cosmetic medicine, dentistry, AGA treatment, gynecology, infertility  treatment, ophthalmology, plastic surgery, and regenerative medicine. The  Company’s network of clinics, including “Shoan Beauty Clinic”, now numbers 224 worldwide. MEDIROM, under the brand name “Re.Ra.Ku”, operates more than 300  relaxation studios in Japan based on the concept of "health, more, and more  innovative," and is developing a diversified business centered on healthcare. The  company also focuses on health maintenance and preventive medicine, and  continues to innovate in this industry. 

Reaching new customers and creation of synergies 

In this alliance, both companies have elevated expectations for their different  customer segments. Shonan Beauty Clinic is widely supported mainly by women in  their 20s and 30s, while MEDIROM’s Re.Ra.Ku serves mainly male customers for  relaxation and health maintenance. This collaboration is expected to enable the two  companies to approach new markets, expand our total customer base, and provide  new value. As a first step, during the period from November 15, 2024 to December  15, 2024 customers visiting Shonan Beauty Clinic will receive special invitation  tickets to experience Re.Ra.Ku at a discounted price. The two companies plan to 

continue to deepen their collaboration in stages, aiming to provide new value oriented experiences that offer total support for beauty and health. 

Initial Co-Marketing Campaign 

Customers visiting Shonan Beauty Clinic and Re.Ra.Ku will receive special invitation  tickets for a limited time.

Participating Clinics and Stores

Shonan Beauty Clinic:130 clinics 
Re.Ra.Ku (directly managed stores): 230 stores 

Distribution period 

Shonan Beauty Clinic: Friday, November 15, 2024 - Sunday, December 15, 2024 Re.Ra.Ku: Sunday, December 1, 2024 - Monday, January 13, 2025 

About MEDIROM Healthcare Technologies Inc. 

MEDIROM Healthcare Technologies Inc., together with its subsidiaries, provides holistic  health services in Japan. It operates in three segments: Relaxation Salon, Digital  Preventative Healthcare, and Luxury Beauty. The Relaxation Salon segment owns,  develops, operates, franchises, and supports relaxation salons, which provide finger pressure style bodywork therapy, stretch therapy, and posture and joint alignment, as  well as physical therapy elements; and various individual services, including anti-fatigue  therapy, athletic support therapy, slim-down therapy, and reflexology. 

About SBC Medical 

SBC Medical, through its subsidiaries, provides services to support the operation of  clinics that deliver highly specialized medical services in the areas of cosmetic  medicine, esthetic dentistry, and Androgenetic Alopecia or AGA, primarily in Japan  and centered on the SBC Shonan Beauty Clinic Brand. SBC Medical and its  subsidiaries now provide management services to a total of 224 franchisees located  worldwide. For Global, SBC Medical owns and operates one treatment center in  Vietnam and provides management services to one treatment center in State of  California in the United States. For more information, visit

Contact:  

SBC Medical Group Holdings Incorporated 

Hikaru Fukui / Head of Investor Relations  

e-mail: ir@sbc-holdings.com

Forward Looking Statements

This press release contains forward-looking statements. In addition, from time to  time, we or our representatives may make forward-looking statements orally or in  writing. We base these forward-looking statements on our expectations and  projections about future events, which we derive from the information currently  available to us. Such forward-looking statements relate to future events or our  future performance, including: our financial performance and projections; our  growth in revenue and earnings; and our business prospects and opportunities. You  can identify forward-looking statements by those that are not historical in nature,  particularly those that use terminology such as “may,” “should,” “expects,”  “anticipates,” “contemplates,” “estimates,” “believes,” “plans,” “projected,” “predicts,”  “potential,” or “hopes” or the negative of these or similar terms. Factors that may  cause actual results to differ materially from current expectations include, among  other things, those listed under the heading “Risk Factors” and elsewhere in the  proxy statement and other materials filed with the U.S. Securities and Exchange  Commission. Forward-looking statements are only predictions. The forward-looking  events discussed in this press release and other statements made from time to time  by us or our representatives, may not occur, and actual events and results may  differ materially and are subject to risks, uncertainties, and assumptions about us.  We are not obligated to publicly update or revise any forward-looking statement,  whether because of uncertainties and assumptions, the forward-looking events  discussed in this press release and other statements made from time to time by us  or our representatives might not occur. Past performance is not indicative of future  results. There is no guarantee that any specific outcome will be achieved.  Investments may be speculative, illiquid and there is a total risk of loss.