SBC Medical Strengthens Its Multi-Brand Strategy in Dermatology, Rebranding "Shonan Beauty Dermatology" as "SBC Skin Clinic"
Making skin care an everyday choice in a longevity society, with actor Park Seo-jun appearing in the new TV commercial for the "Yell" medical aging care series
IRVINE, Calif. --SBC Medical Group Holdings Incorporated (Nasdaq: SBC) ("The Company" or "SBC Medical"), a Medical Services Organization (MSO) providing management support across a wide range of healthcare fields, today announced that "Shonan Beauty Dermatology," a dermatology brand with 14 clinics across Japan, will be renamed "SBC Skin Clinic" on September 12, 2026 (Japan time), and repositioned as a brand dedicated to skin care that anyone can turn to, regardless of age or gender. The new name reflects an intention to open up skin care more widely to society as an everyday option rather than something exceptional.
In conjunction with the name change, the brand will renew its clinic logo and website, revise parts of its clinical structure and clinic environments, and introduce a membership program that allows customers to plan their care through monthly contributions. In addition, actor Park Seo-jun will appear in the new TV commercial for "Yell," the medical aging care series offered at SBC Skin Clinic, marking the start of a new communication campaign.
The value of skin in a longevity society
As people live longer, society's focus is shifting from the extension of lifespan alone toward longevity, the idea of aging in one's own way while sustaining quality of life. It is a broader concept that encompasses not only physical and mental well-being but also social connection and self-determination. Against the backdrop of these changing values, the role expected of aesthetic dermatology is also widening. Addressing age-related changes in the skin from a medical perspective is not a matter of bringing appearance closer to a uniform standard, but one of the options available to people who wish to live more comfortably in line with their own condition and values. At the same time, aesthetic dermatology is still often understood narrowly as medicine for changing how one looks. How to reconsider that role and communicate it to society, while respecting diverse ideas of beauty and ways of living, was the starting point for this rebranding.
Background of the rebranding
To convey the role of aesthetic dermatology more widely, SBC focused on how the brand itself communicates that value. "Shonan Beauty Dermatology" has long helped make aesthetic healthcare more familiar to many people. As needs for skin care have broadened across a wider range of customers, it has also become increasingly important to convey intuitively, through the name itself, that this is a clinic that addresses the skin rather than surgical procedures. In the Group's own customer research, the impression created by a clinic's name was found to have a certain influence on how customers feel when they visit. For these reasons, "Shonan Beauty Dermatology" will be renamed "SBC Skin Clinic." The new name expresses the intention to open up skin care to society more widely, as an everyday choice that each person can make for themselves rather than something exceptional.
Park Seo-jun to appear in the new TV commercial for the "Yell" medical aging care series
As one initiative to communicate this thinking, actor Park Seo-jun will appear in the new TV commercial for "Yell," the medical aging care series offered by Shonan Beauty Clinic. The commercial will begin airing nationwide in Japan, excluding some areas, on September 12, 2026 (Japan time). The series is also one of the principal treatment offerings at SBC Skin Clinic. "Yell" is a medical aging care series that responds to age-related skin concerns such as pigmentation, wrinkles and sagging through a range of treatments. Through Park Seo-jun, who is known across generations in South Korea, where skin care is a natural part of daily life, the campaign seeks to convey not a particular standard of beauty, but the idea that skin care is something each person can choose in their own way.
"On the Bus"
On a bus, a woman notices her skin reflected in the window. Park Seo-jun appears before her as an embodiment of beauty and tells her, "Keep loving your skin, always."
Watch: "On the Bus" (30 seconds), SBC Shonan Beauty Clinic Official YouTube Channel
"In the Elevator"
In an elevator on the way home from work, Park Seo-jun responds to a woman's uncertainty about her skin, depicting a moment that invites viewers to consider aesthetic healthcare as an everyday option.
Watch: "In the Elevator" (30 seconds), SBC Shonan Beauty Clinic Official YouTube Channel
Behind the scenes
Park Seo-jun proved to be the perfectionist he is said to be, delivering his Japanese lines with skill despite working in an unfamiliar language, and the set broke into applause many times over. Between takes he joined the crew at the same table for lunch, and his approachable manner reflected a shared determination across the Japanese and Korean teams to create something good together.
Watch: Behind the scenes (1 minute 23 seconds), SBC Shonan Beauty Clinic Official YouTube Channel
Park Seo-jun profile
Born December 16, 1988, in Seoul, South Korea. He began his acting career in earnest with the 2012 drama "Dream High 2." His breakthrough came with "Witch's Romance" (2014), in which he played a young man who falls in love with an older woman, and he went on to lead the hit dramas "She Was Pretty" (2015), "Fight for My Way" (2017) and "What's Wrong with Secretary Kim?" (2018). "Itaewon Class," broadcast in 2020 and distributed exclusively on Netflix in Japan, helped ignite the fourth Korean Wave. He is currently preparing for the Disney+ original series "Born Guilty" and the film "Firefly," both scheduled for release in 2027. Known for his assured performances, Park Seo-jun works widely on the global stage and is loved by fans around the world.
SBC Skin Clinic brand statement: "Whatever concerns you have about your skin, start here. Easy to begin, and easy to continue."
Skin concerns are something everyone lives with throughout life, regardless of age or gender. SBC Skin Clinic welcomes both those encountering aesthetic healthcare for the first time and those who have been visiting for years, and applies medical knowledge to each individual's skin. Remaining present in everyday life as "a place to consult first" is the promise the brand makes as a clinic network dedicated to dermatological care.
Dermatological care informed by 3.5 million cases*
Care is provided on an evidence-based footing, built on the clinical knowledge accumulated across the SBC Group. The same reassurance is offered to first-time visitors and to those who have been coming for years.Proposing the treatment that is needed, in the amount that is needed
Skin conditions differ from person to person. Only the treatments genuinely required for the current condition are proposed, and treatments a customer does not want are never pressed upon them.Smooth consultations and pricing that supports continued care
A smooth experience from arrival through payment, and locations within easy reach of stations. Together with a membership program that supports long-term customers, the brand is building an environment in which skin care can be continued without strain.
*Cumulative number of customers who have received dermatological treatment within the SBC Medical Group clinic network. Consultation-only visits are not included, and there is no duplicate counting. As of August 2026, according to the Company's research.
Note: The aesthetic dermatology services and the "Yell" medical aging care series provided at SBC Skin Clinic are all self-pay care and are not covered by Japan's public health insurance. For treatment details, standard costs, number of sessions and treatment periods, and principal risks and side effects, please refer to the individual treatment pages on the SBC Skin Clinic official website.
About SBC Medical Group Holdings Incorporated
SBC Medical is a Medical Services Organization providing management support across a wide range of healthcare fields, including advanced aesthetic healthcare, dermatology, orthopedics, fertility treatment, gynecology, dentistry, hair loss treatment (AGA), and ophthalmology. The Company manages a diverse portfolio of clinic brands and is actively expanding its global presence, particularly in the United States and Asia, through both direct operations and medical tourism initiatives. In September 2024, the Company was listed on Nasdaq, and in June 2025, it was selected for inclusion in the Russell 3000® Index, a broad benchmark of the U.S. equity market. Guided by its Group Purpose "Contributing to the well-being of people around the world through medical innovation," SBC Medical Group Holdings Incorporated continues to provide safe, trusted, and high-quality medical services while further strengthening its international reputation for quality and trust in medical care.
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Contacts
Akiko Wakiyama / Chief Public Relations Officer; E-mail: pr@sbc.or.jp